Fresh Fare Farms
Multi-Channel Feast for the Eyes: Hunger Action Month Campaign​​
Project Type: Digital & Print Advertising (Multi-Channel Campaign)
Project overview
Fresh Fare Farms is a conceptual sustainable meal kit delivery service that partners with local farms to provide fresh, healthy foods to communities. As part of a multi-channel advertising campaign during Hunger Action Month, I was tasked with creating cohesive marketing materials for both print and digital platforms. The goal was to raise awareness of food insecurity while promoting Fresh Fare Farms’ sustainable values through an emotionally resonant, visually consistent campaign that inspired audiences to take action.
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Role: Sole Designer & Concept Developer
Deliverables: Mood board, print magazine ad, social media carousel ad, digital leaderboard ad, client-facing presentation
Tools: InDesign, Photoshop
Industry: Meal Kit Delivery & Sustainable Food
Duration: 4/1/2025 - 4/17/2025
Objectives
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Increase brand awareness and engagement during Hunger Action Month.
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Visually communicate Fresh Fare Farms’ values of sustainability, local sourcing, and community giving.
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Establish a cohesive look across print and digital media.
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Encourage signups through a clear call to action.
Design approach
Exemplified Emotional Storytelling
To build a campaign that felt both fresh and trustworthy, I used the existing brand style guide as a foundation for my mood board. Each piece incorporated earthy, natural tones, organic imagery, and friendly typography to reflect the brand’s farm-to-table authenticity. Layouts were designed to feel open and approachable, allowing the product photography and messaging to shine equally.
Process work
Visual design development
The Fresh Fare Farms' brand guidelines played a crucial role in shaping the multi-channel advertising campaign, ensuring visual consistency and brand integrity across every platform. By providing a clear framework for typography, color, imagery, and graphic elements, the guide helped maintain a cohesive and recognizable identity throughout the magazine ad, digital banner, and social media carousel designs.
To kick off the design process, I created a mood board created to establish the campaign’s overall visual tone and emotional direction. I curated a collection of imagery, color palettes, typography, and textures that reflected Fresh Fare Farms’ core values—freshness, sustainability, and community. The board balanced earthy greens and organic neutrals with warm, inviting imagery to evoke feelings of health, connection, and hope. This visual foundation guided all creative decisions moving forward, ensuring a cohesive and emotionally engaging aesthetic across print and digital materials.
Challenges & solutions
Challenge: Adapting the client’s existing visual identity for multiple platforms with varying dimensions and technical constraints.
Solution: I applied elements from the provided brand style guide, selecting colors, typography, and imagery that best suited each format. This ensured consistency across print and digital deliverables while maintaining strong visual impact within each composition.
Deliverables
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Mood Board
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Magazine Advertisement (Print)
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Social Media Carousel
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Digital Animated Advertisement (Leaderboard)
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Client-facing presentation​
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Campaign consistency
Across all channels, visual cohesion was achieved by:
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Reinforcing a clear and motivating CTA: “Sign up”
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Maintaining a unified color and typography system based on the brand style guide
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Repeating the tagline: “Local. Sustainable. FRESH.”
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Placing the Fresh Fare Farms logo consistently to strengthen recognition
In addition to creating the assets, I prepared a client-facing presentation to communicate the design rationale, demonstrate brand cohesion across touchpoints, and explain how the campaign supports Fresh Fare Farms’ purpose-driven goals.
Outcome & reflection
The campaign effectively captured the dual purpose of Fresh Fare Farms — making meal prep easy while giving back to local communities. The print ad provided depth and storytelling for magazine audiences, while the digital leaderboard and social carousel emphasized engagement and immediacy.
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Designing across multiple channels challenged me to think strategically, blending creative storytelling with technical execution. This project deepened my understanding of multi-channel brand alignment and the impact of visual empathy in socially conscious design.
Final thoughts
The Fresh Fare Farms campaign reminded me why I love designing with purpose — when creativity connects with community, the results go beyond aesthetics. Every color, image, and headline worked together to inspire meaningful action. It reinforced my belief that strong design isn’t just seen — it’s felt.
If expanded further, I’d explore interactive storytelling through motion graphics, seasonal campaign variations, and data-driven design insights to deepen engagement and highlight the brand’s ongoing community impact.
Disclaimer
Fresh Fare Farms is a fictional sustainable meal kit delivery service created by the imaginative minds at Southern New Hampshire University (SNHU) as part of the GRA-415 Multi-Channel Advertising Design course. Developed solely for educational purposes, any resemblance to real companies, products, or services is purely coincidental. All content, branding, and campaigns are entirely conceptual—an inspired showcase of creativity and design innovation 🥕🥦.