Challenges & solutions

Challenge: Combining strong branding with clear communication without overwhelming readers.
Solution: Simplified content hierarchy and relied on color and typography to guide the eye naturally. The result was both visually rich and easy to digest.

Deliverables

• Brand identity assets (color palette, typographic system)

• Print-Ready Files (tri-fold brochure designs exported for distribution)

Outcome & reflection

The final brochure successfully communicated Hansel & Petal’s mission and offerings while enhancing the brand’s credibility. It delivered a high-quality, professional print piece that reflected warmth, sophistication, and eco-conscious beauty.

This project deepened my understanding of balancing visual storytelling with structured information—an essential skill in brand-driven print design.

Final thoughts

Designing Hansel & Petal was like curating a bouquet of creativity and purpose. It taught me how to blend sustainability with style and strengthened my confidence in aligning design aesthetics with brand values. I left the project feeling inspired to keep crafting materials that not only look beautiful but mean something too. 

If expanded further, I’d explore developing a cohesive print and digital campaign that extends Hansel & Petal’s brand story across multiple touchpoints. This could include social media visuals highlighting seasonal arrangements, interactive lookbooks featuring floral care tips, and promotional postcards for weddings and events. I’d also integrate a QR code linking directly to an online catalog or bouquet customization page, allowing users to explore collections and place orders instantly—enhancing engagement, accessibility, and the brand’s connection to its eco-conscious audience.