Piddle Paddle Tours
Showcasing Adventure: Designing Captivating Print Brochures​​
Tools: InDesign | Photoshop
Industry: Tourism & Ecotourism
Tri-fold Brochure | Half-fold Brochure
October 29, 2024 - December 14, 2024
The challenge
Piddle Paddle Tours, a leading provider of ocean-based activities, wanted to attract a diverse audience with brochures showcasing their exciting offerings. These included whale watching, snorkeling with stingrays, turtle nesting tours, and fishing excursions. The goal was to convey adventure, discovery, and family-friendly fun while maintaining a professional yet inviting tone.
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The challenge was to create a cohesive set of engaging promotional materials highlighting their unique tour offerings, targeting tourists seeking unforgettable ocean adventures.
​The outcome​
​The brochures successfully embodied Piddle Paddle Tours’ adventurous spirit, aligning with their branding and attracting their target audience. By balancing aesthetic appeal with informative content, the materials ensured customers could easily envision their next ocean adventure.
​​​​​​​​​​​​​Color palette
For the Piddle Paddle Tours’ brochures, I aimed for a color palette and typography that capture the company’s family-friendly, seasonal, and nautical spirit while reflecting the charm of Alabama’s Gulf Coast and the natural beauty of whale watching and historical landmarks.
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This palette is a harmonious blend of warmth and vibrancy, radiating positivity and charm. Each hue tells a story, from the grounding and earthy tones that evoke stability and comfort to the pops of bold, lively colors that inject energy and excitement.
Typography
​​Typography played a key role in making the brochures both eye-catching and easy to navigate. For the headlines, Adobe Jenson Pro brought a touch of timeless elegance, drawing attention to the most important sections. Paired with Civane for the body text—a modern, clean sans-serif font—the design struck the perfect balance between sophistication and approachability. The contrast between these fonts created a dynamic reading experience that was engaging and visually appealing.​​
​Tri-fold brochure:
The tri-fold brochure was designed to pack a wealth of information into a compact, easy-to-carry format, perfect for tourists on the go. Each panel was carefully arranged to guide readers through a seamless journey—from the captivating cover to the engaging tour details, finishing with a compelling call-to-action on the back panel. Stunning visuals, such as breaching whales and picturesque lighthouses, were carefully chosen to captivate attention and spark excitement. This format balances detailed content with a sleek, accessible design, ensuring it was both informative and engaging while offering a smooth, intuitive reading experience that perfectly captures the adventurous spirit of the tours.
Half-fold brochure:
The half-fold brochure was crafted to create an impactful yet simple presentation, focusing on fewer, high-impact elements. With its spacious layout, this format was perfect for showcasing breathtaking visuals and concise, engaging descriptions of Piddle Paddle Tours' offerings. The design emphasized key attractions, like the Rockaway Lighthouse and fishing excursions, while using bold headlines and clean typography to ensure readability. This format provided a big-picture overview, making it ideal for grabbing attention and leaving a lasting impression. Its open, airy design invited readers to explore the content without feeling overwhelmed, making it a standout promotional piece.
Key Takeaways
To create engaging promotional materials highlighting their unique tour offerings, targeting tourists seeking memorable ocean adventures.
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Strategic typography: Combining serif and sans-serif fonts enhanced the hierarchy and personality of the brochures.
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Engaging layouts: Half-fold and tri-fold formats provided versatile options for distribution.
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Impactful imagery: High-quality visuals captured the excitement of the tours and resonated with the audience’s aspirations.
Disclaimer
Piddle Paddle Tours is a fictional sea adventure and tour company created by Southern New Hampshire University (SNHU) as part of the GRA-350 Layout & Publication Design course. It is purely for educational purposes, and any resemblance to real businesses is purely coincidental. All exhibits and offerings are imaginary, serving as a colorful display of creativity!​